Giorgio Armani SS24 WEAVING A STORY

Narrating a certain style is a constant process of writing and rewriting. It involves examining familiar elements from different angles to craft new plots and weave new stories. Giorgio Armani’s story always stems from the same unwavering urgency: to clothe the present with a vibrant, authentic sign fashioned from dignity and elegance. This collection reiterates the code while weaving a new storyline: forms are soft and lengthened, intertwining threads either actually woven or evoked in prints that imitate knots, weaves with a summery feel, and geometric motifs for rhythm. The body is never overtly exposed but the energy that animates the lightweight volumes is palpable. Intertwining notes of blue, sand and natural tones provide the chromatic completion to this particularly light and fresh collection, which includes shoes and sandals similarly characterised by knots and weaves. A story in which everything comes together.